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~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Bookman, Sonia"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Hultén, Peter"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
~subject:"Meta-analysis"
~type_genre:"Book section"
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Batt, Verena
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Social partnerships and responsible business : a research handbook
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ECONIS (ZBW)
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Responsibilization and governmentality in brand-led social partnerhsips
Bookman, Sonia
;
Martens, Cheryl
- In:
Social partnerships and responsible business : a …
,
(pp. 288-305)
.
2014
Persistent link: https://www.econbiz.de/10011510038
Saved in:
2
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
3
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003599852
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