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~person:"Batten, David F."
~person:"Kenning, Peter"
~person:"Massaro, Sebastiano"
~person:"Peterson, Suzanne J."
~type_genre:"Book section"
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Neuroscience
8
Neurowissenschaften
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Consumer behaviour
3
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Brand
1
Complex systems
1
Emotion
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Batten, David F.
Kenning, Peter
Massaro, Sebastiano
Peterson, Suzanne J.
Häusel, Hans-Georg
4
Scheier, Christian
4
Cerf, Moran
3
Weber, Bernd
3
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2
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Hubert, Anita Mirja
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Hubert, Marco
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Complex socio-technical systems : understanding and influencing the causality of change
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handbook of developments in consumer behaviour
1
Handbook of research on gender and leadership
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Research methods for strategic management
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The Cambridge handbook of workplace affect
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ECONIS (ZBW)
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The organizational neuroscience of emotions
Massaro, Sebastiano
- In:
The Cambridge handbook of workplace affect
,
(pp. 15-36)
.
2020
Persistent link: https://www.econbiz.de/10012261052
Saved in:
2
Using neuroscience methods to explore gender differences in leadership
Peterson, Suzanne J.
;
Bartels, Amy L.
- In:
Handbook of research on gender and leadership
,
(pp. 238-253)
.
2017
Persistent link: https://www.econbiz.de/10011667236
Saved in:
3
Neuroscientific methods for strategic management
Massaro, Sebastiano
- In:
Research methods for strategic management
,
(pp. 253-282)
.
2016
Persistent link: https://www.econbiz.de/10011529097
Saved in:
4
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
5
Plasticity and causal history in complex adaptive systems : the case of the human brain
Batten, David F.
- In:
Complex socio-technical systems : understanding and …
,
(pp. 313-333)
.
2012
Persistent link: https://www.econbiz.de/10009675198
Saved in:
6
Consumer Neuroscience und Marke : erste Ansätze einer neurophysiologischen Markentheorie
Linzmajer, Marc
;
Kenning, Peter
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10010220138
Saved in:
7
Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10008663302
Saved in:
8
Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter
;
Stoll, Marco
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 531-551)
.
2009
Persistent link: https://www.econbiz.de/10003839574
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