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~person:"Battenfeld, Dirk"
~person:"Cho, Janghee"
~subject:"Handelsmarke"
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Handelsmarke
Retail assortment
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Sortiment
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Battenfeld, Dirk
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Applied economics letters
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
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ECONIS (ZBW)
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Brand-size complementarity in the choice of retail stores
Kang, Hyoung Goo
;
Joo, Hailey Hayeon
;
Cho, Janghee
- In:
Applied economics letters
21
(
2014
)
4/6
,
pp. 413-416
Persistent link: https://www.econbiz.de/10010413703
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2
Sortimentsgestaltung durch Herstellermarken oder Handelsmarken : zu den betriebswirtschaftlichen Grenzen der Verbreitung von Handelsmarken
Olbrich, Rainer
;
Grewe, Gundula
;
Battenfeld, Dirk
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 325-348)
.
2006
Persistent link: https://www.econbiz.de/10003387660
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