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~person:"Battenfeld, Dirk"
~person:"Rizzi, Francesco"
~subject:"Preiselastizität"
~subject:"Sales promotion"
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Preiselastizität
Sales promotion
Ladengeschäft
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Retail outlet
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Deutschland
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Point-of-purchase displays
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Battenfeld, Dirk
Rizzi, Francesco
Chandon, Pierre
4
Bradlow, Eric
3
Hutchinson, J. W.
3
Horstmann, Felix
2
Young, Scott
2
Young, Scott H.
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Aykaç, Ömer Sezai
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Journal of retailing and consumer services
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
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Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
2
Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
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