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~person:"Bauböck, Rainer"
~person:"Broderick, Amanda J."
~person:"Kipnis, Eva"
~subject:"Brand management"
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Brands : interdisciplinary perspectives
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Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
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