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~person:"Bauer, Hans H."
~person:"Chiagouris, Larry"
~person:"Friedrichsen, Mike"
~person:"Hassenzahl, Marc"
~person:"Noort, Guda van"
~subject:"Beruf"
~subject:"Digital broadcast"
~subject:"Economic psychology"
~subject:"Innovation"
~subject:"Interactive media"
~subject:"Medienökonomik"
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Search: subject_exact:"Interactive media"
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Beruf
Digital broadcast
Economic psychology
Innovation
Interactive media
Medienökonomik
Interaktive Medien
19
Deutschland
8
Germany
8
Internet marketing
4
Online-Marketing
4
Theorie
4
Theory
4
Benutzerfreundlichkeit
3
Confidence
3
Consumer behaviour
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Usability
3
Vertrauen
3
Virtual reality
3
Virtuelle Realität
3
Avatar
2
Cost-benefit analysis
2
Customer satisfaction
2
Customer service
2
Digital goods
2
Digitale Güter
2
Experiment
2
Information behaviour
2
Informationsverhalten
2
Kosten-Nutzen-Analyse
2
Kundenservice
2
Kundenzufriedenheit
2
Marketing
2
Mobile Marketing
2
Mobile marketing
2
Product design
2
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2
RFID
2
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German
11
English
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Bauer, Hans H.
Chiagouris, Larry
Friedrichsen, Mike
Hassenzahl, Marc
Noort, Guda van
Clement, Michel
6
Cauberghe, Verolien
5
Lehner, Franz
5
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
4
Gandal, Neil
4
Heun, Thomas
4
Pelsmacker, Patrick de
4
Bellman, Steven
3
Diefenbach, Sarah
3
Michelis, Daniel
3
Molleman, Lucas
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Pavlou, Paul A.
3
Pereira, Francis
3
Rodgers, Shelly
3
Sharma, Ravi S.
3
Tan, Margaret
3
Thorson, Esther
3
Voorveld, Hilde
3
Albers, Sönke
2
Arechar, Antonio
2
Beyer, Gilbert
2
Breugelmans, Els
2
Brooten, Lisa
2
Ceyp, Michael H.
2
Chapkovski, Philipp
2
Coffey, Amy Jo
2
Coleman, Stephen
2
Corvello, Vincenzo
2
Das, Subhankar
2
Desai, Preyas S.
2
Dräger, Peter
2
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Springer-Verlag GmbH
1
Published in...
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of advertising research
2
A research agenda for economic psychology
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Wirtschaftspsychologie
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
International journal of advertising : the quarterly review of marketing communications
1
Internet research
1
Journal of retailing and consumer services
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The journal of brand management : an international journal
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
1
i-com : journal of interactive media
1
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ECONIS (ZBW)
19
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19
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date (oldest first)
1
Psychology in product design
Diefenbach, Sarah
;
Hassenzahl, Marc
- In:
A research agenda for economic psychology
,
(pp. 71-86)
.
2019
Persistent link: https://www.econbiz.de/10012101797
Saved in:
2
Psychologie in der nutzerzentrierten Produktgestaltung : Mensch-Technik-Interaktion-Erlebnis
Diefenbach, Sarah
;
Hassenzahl, Marc
-
2017
Persistent link: https://www.econbiz.de/10011531023
Saved in:
3
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
4
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
5
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
6
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
7
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
8
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
Saved in:
9
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
10
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
Saved in:
1
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