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~person:"Bauer, Hans H."
~person:"Ehret, Michael"
~person:"Turnbull, Peter W."
~subject:"Innovation management"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Innovation management
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B-to-B-Marketing
5
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Marketing management
3
Lieferantenmanagement
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Strategic management
2
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Bauer, Hans H.
Ehret, Michael
Turnbull, Peter W.
Kleinaltenkamp, Michael
6
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4
Hofmaier, Richard
4
Albers, Sönke
3
Pepels, Werner
3
Valla, Jean-Paul
3
Weiber, Rolf
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2
Homburg, Christian
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Håkansson, Håkan
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Plinke, Wulff
2
Preuß, Klaus-Jürgen
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Dauben, Stephan A.
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
2
Advances in services marketing
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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ECONIS (ZBW)
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
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3
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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Zur Relevanz prinzipal-agenten-theoretischer Aussagen für das Kontraktgütermarketing : Design, Ergebnisse und Implikationen einer empirischen Studie zur Beschaffung von Fertigungs-...
Bauer, Hans H.
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 79-99)
.
1995
Persistent link: https://www.econbiz.de/10001317451
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