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~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~person:"Mai, Franziska"
~subject:"Brand image"
~subject:"Economic sector"
~type_genre:"Collection of articles of several authors"
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Brand image
Economic sector
Consumer behaviour
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Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Mai, Franziska
Drees, Norbert
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Ahluwalia, Rohini
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Backhaus, Klaus
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ECONIS (ZBW)
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
2
Markenmanagement
Drees, Norbert
(
ed.
);
Haken, Niels N. von
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10013424807
Saved in:
3
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
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