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~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Brand image"
~subject:"Brand"
~subject:"Economic sector"
~type_genre:"Collection of articles of several authors"
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Brand image
Brand
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Consumer behaviour
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Brand management
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Germany
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Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Aiello, Gaetano
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Fetscherin, Marc
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Veloutsou, Cleopatra
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
3
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
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