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~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Economic sector"
~type_genre:"Collection of articles of several authors"
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Brand image
E-commerce
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Consumer behaviour
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Markenführung
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Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Lee, In
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ECONIS (ZBW)
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
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