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~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Brand image"
~subject:"Economic sector"
~subject:"Handelsmarke"
~type_genre:"Collection of articles of several authors"
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Search: subject:"Consumer behaviour"
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Brand image
Economic sector
Handelsmarke
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
4
Deutschland
4
Germany
4
Markenführung
4
Einzelhandel
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Welt
3
World
3
Beziehungsmarketing
2
Branchenentwicklung
2
Kaufentscheidung
2
Markenpolitik
2
New product development
2
Online retailing
2
Online-Handel
2
Produktentwicklung
2
Purchase decision
2
Relationship marketing
2
Sector development
2
Social Web
2
Social web
2
Store brand
2
Theorie
2
Theory
2
Advertising effects
1
Branche
1
Brand
1
Brand community
1
Confidence
1
Distribution channel
1
E-commerce
1
Electronic Commerce
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Collection of articles of several authors
Article in journal
13
Aufsatz in Zeitschrift
13
Graue Literatur
5
Non-commercial literature
5
Sammelwerk
5
Arbeitspapier
4
Aufsatzsammlung
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2
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German
3
English
2
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Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Drees, Norbert
2
Martínez-López, Francisco J.
2
Ahluwalia, Rohini
1
Ailawadi, Kusum L.
1
Backhaus, Klaus
1
Bihler, Jürgen
1
Brown, James
1
Bursi, Tiziano
1
Christodoulides, George
1
Dahlgaard-Park, Su Mi
1
Diallo, Mbaye Fall
1
Fischer, Marc
1
Forlani, Fabio
1
Graf, Laura K. M.
1
Grappi, Silvia
1
Haken, Niels N. von
1
Harmeling, Colleen M.
1
Hausmann, Maximilian
1
Houston, Michael J.
1
Kall, Jacek
1
Kaswengi, Joseph
1
Kumar, V.
1
Loken, Barbara
1
Mai, Franziska
1
Martinelli, Elisa
1
Mick, David Glen
1
Nies, Salome
1
Palmatier, Robert W.
1
Pappu, Ravi
1
Patrzałek, Wanda
1
Pencarelli, Tonino
1
Ratneshwar, S.
1
Ratneshwar, Srinivasan
1
Reinartz, Werner J.
1
Riekhof, Hans-Christian
1
Schiller, Sören
1
Schmidt, Holger J.
1
Sojkin, Bogdan
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Journal of retailing and consumer services
1
Springer Proceedings in Business and Economics
1
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ECONIS (ZBW)
5
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
4
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
5
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
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