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~person:"Bauer, Hans H."
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
204
Theorie
133
Theory
133
Deutschland
125
Germany
123
Beziehungsmarketing
120
Marketingmanagement
120
Marketing management
116
Consumer behaviour
105
Marktforschung
99
Market research
94
Brand management
72
Markenführung
72
Marketing theory
48
Marketingtheorie
48
Lieferantenmanagement
39
Online-Marketing
39
Supplier relationship management
39
Internet marketing
37
Werbewirkung
34
Advertising effects
33
Markenimage
32
Brand
31
Brand image
31
Markenartikel
30
Kundenwert
27
Werbung
26
Customer value
25
Social Web
25
Social web
25
Customer satisfaction
24
Kundenzufriedenheit
24
Advertising
23
Business-to-business marketing
22
Luxury goods
22
Luxusgüter
22
Mobile Marketing
22
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Undetermined
54
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2
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Article
151
Book / Working Paper
72
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Article in journal
107
Aufsatz in Zeitschrift
107
Aufsatz im Buch
45
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45
Graue Literatur
29
Non-commercial literature
29
Arbeitspapier
25
Working Paper
25
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
11
Handbook
11
Handbuch
11
Hochschulschrift
6
Thesis
6
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3
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3
Lehrbuch
2
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2
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2
Accompanied by computer file
1
Bibliografie enthalten
1
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1
Conference paper
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Konferenzbeitrag
1
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1
Übersichtsarbeit
1
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Language
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English
120
German
103
Author
All
Bauer, Hans H.
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Homburg, Christian
140
Bruhn, Manfred
121
Kumar, V.
96
Han, Heesup
84
Huber, Frank
84
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
65
Hollebeek, Linda D.
59
Loureiro, Sandra Maria Correia
54
Stauss, Bernd
54
Krafft, Manfred
53
Grewal, Dhruv
51
Sheth, Jagdish N.
50
Walsh, Gianfranco
50
Backhaus, Klaus
48
Piller, Frank T.
48
Thaichon, Park
45
Vrontis, Demetris
45
Phau, Ian
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Prentice, Catherine
40
Svensson, Göran
40
Dwivedi, Yogesh Kumar
39
Neslin, Scott A.
39
Woodside, Arch G.
39
Ruyter, Ko de
38
Stock-Homburg, Ruth
38
Sharma, Piyush
37
Van den Poel, Dirk
37
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Duncker & Humblot
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Published in...
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Journal of business research : JBR
20
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
20
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
Psychology & marketing
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business economics : JBE
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Consumer-brand relationships : theory and practice
1
Customer engagement marketing
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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Source
All
ECONIS (ZBW)
223
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1
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223
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
10
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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