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~person:"Bauer, Hans H."
~person:"Martinelli, Elisa"
~subject:"Food retailing"
~subject:"Online retailing"
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Search: subject_exact:"Private-label brand"
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Food retailing
Online retailing
Handelsmarke
12
Store brand
12
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Einzelhandel
5
Markenführung
5
Retail trade
5
Kundenbindung
4
Brand
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Deutschland
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Germany
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Markenartikel
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Supplier relationship management
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Handelsmarketing
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Kundenmanagement
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Marketing
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Product labelling
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Retail marketing
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Vertrauen
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Warenkennzeichnung
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Attitude towards the PPL
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Bio-Lebensmittel
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Brand extension
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Brand image
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Customer analysis
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Customer satisfaction
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Bauer, Hans H.
Martinelli, Elisa
Wolf, Annett
5
Dekimpe, Marnik G.
4
Deleersnyder, Barbara
4
Fornari, Daniele
4
Fornari, Edoardo
4
Grandi, Sebastiano
4
Koll, Oliver
4
Lauer, Alexander
3
Möhlenbruch, Dirk
3
Schein, David D.
3
Song, Wei
3
Steenkamp, Jan-Benedict E. M.
3
Arce-Urriza, Marta
2
Bontemps, Christophe
2
Cebollada, Javier
2
Chimhundu, Ranga
2
Geuens, Maggie
2
Grewe, Gundula
2
Horstmann, Florian
2
Konuk, Faruk Anıl
2
Kumar, Sumit
2
Lingenfelder, Michael
2
Ma, Meilin
2
Menegatti, Mario
2
Olbrich, Rainer
2
Orozco, Valérie
2
Réquillart, Vincent
2
Schweiger, Günter
2
Shopova, Radostina
2
Siebert, Ralph
2
Soler, Louis-Georges
2
Strebinger, Andreas
2
Ter Braak, Anne
2
Vroegrijk, Mark
2
Weiß, Stefanie
2
Agarwal, Dhruv
1
Aiello, Gaetano
1
Ajay Singh
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
4
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1
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
2
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Die Attraktivität von Handelsmarken-Käufern : eine empirische Analyse und strategische Empfehlungen zur Vermarktung von Handelsmarken
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
-
2004
Persistent link: https://www.econbiz.de/10013430073
Saved in:
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