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~person:"Bauer, Hans H."
~person:"Morgan, Neil A."
~subject:"Konsumentenverhalten"
~subject:"Marketing"
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Konsumentenverhalten
Marketing
Marketing management
53
Marketingmanagement
53
Deutschland
12
Germany
12
Theorie
11
Theory
11
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
7
Firm performance
7
Unternehmenserfolg
7
Resource-based view
6
Ressourcenorientierter Ansatz
6
Brand management
5
Lieferantenmanagement
5
Markenführung
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Erfolgsfaktor
4
Event marketing
4
Event-Marketing
4
Mobile Marketing
4
Mobile marketing
4
Strategic management
4
Strategisches Management
4
Success factor
4
Wettbewerbsvorteil
4
Advertising effects
3
Competitive advantage
3
Competitive strategy
3
E-commerce
3
Electronic Commerce
3
Internet
3
Marketing capabilities
3
Marketing strategy
3
Preismanagement
3
Pricing strategy
3
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Undetermined
7
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Article
10
Book / Working Paper
9
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Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
Case study
1
Einführung
1
Fallstudie
1
Working Paper
1
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Language
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German
11
English
8
Author
All
Bauer, Hans H.
Morgan, Neil A.
Kotler, Philip
83
Meffert, Heribert
29
Bruhn, Manfred
28
Keller, Kevin Lane
27
Kerin, Roger A.
23
Kirchgeorg, Manfred
22
Armstrong, Gary
21
Peter, Jerome Paul
21
Pepels, Werner
20
Hartley, Steven W.
19
Homburg, Christian
19
Kuß, Alfred
18
Sheth, Jagdish N.
16
Baker, Michael John
14
Donnelly, James H.
14
Burmann, Christoph
13
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Wiedmann, Klaus-Peter
12
Aaker, David A.
11
Huber, Frank
11
Kleinaltenkamp, Michael
11
Ko, Eunju
11
Tomczak, Torsten
11
Backhaus, Klaus
10
Best, Roger J.
10
Kitchen, Philip J.
10
Vrontis, Demetris
10
Doyle, Peter
9
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
9
Hawkins, Del I.
9
Kreutzer, Ralf T.
9
Kumar, V.
9
Lindgreen, Adam
9
Runia, Peter
9
Ahlert, Dieter
8
Ferrell, Odies C.
8
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
AMS review : official publication of the Academy of Marketing Science
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
19
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1
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10
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19
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
6
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
7
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
8
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
9
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
10
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
1
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