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~person:"Bauer, Hans H."
~person:"Mylonakis, John"
~subject:"Deutschland"
~subject:"Direktmarketing"
~subject:"Relationship marketing"
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Bauer, Hans H.
Mylonakis, John
Peters, Anja
7
Keller, Bernhard
6
Nirschl, Marco
6
Baxmann, Ulf G.
5
Bruhn, Manfred
5
Georgi, Dominik
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Huber, Frank
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Niemeyer, Vanessa
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Ronzal, Wolfgang
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Wübker, Georg
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Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Banks and bank systems : international research journal
1
The ICFAI University journal of bank management : IJBM
1
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ECONIS (ZBW)
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1
Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John
- In:
The ICFAI University journal of bank management : IJBM
8
(
2009
)
2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10003859060
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2
A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John
- In:
Banks and bank systems : international research journal
2
(
2007
)
3
,
pp. 157-172
Persistent link: https://www.econbiz.de/10003867833
Saved in:
3
Value-Added-Services im Bankbereich : Erfolgsgrößen zur nutzenmaximalen Gestaltung einer Kreditkarte; Ergebnisse einer conjoint-analytischen Studie
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416596
Saved in:
4
Direktbanken als Alternative zu herkömmlichen Kreditinstituten : Ergebnisse einer empirischen Studie über Kundenzufriedenheit und Kundenbindung im Direct Banking
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416629
Saved in:
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