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~person:"Bauer, Hans H."
~person:"Neslin, Scott A."
~subject:"Consumer behaviour"
~subject:"Estimation"
~subject:"Market segmentation"
~subject:"Marktforschung"
~type_genre:"Article in journal"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
Estimation
Market segmentation
Marktforschung
Konsumentenverhalten
36
Beziehungsmarketing
11
Relationship marketing
11
Distribution channel
10
Vertriebsweg
10
Theorie
8
Theory
8
E-commerce
7
Einzelhandel
7
Electronic Commerce
7
Retail trade
7
Brand image
5
Internet
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Sales promotion
5
Verkaufsförderung
5
Brand management
4
Deutschland
4
Germany
4
Markenführung
4
Marktsegmentierung
4
Online retailing
4
Online-Handel
4
Experiment
3
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
Advertising effects
2
Brand
2
Cluster analysis
2
Clusteranalyse
2
Customer value
2
Information provision
2
Informationsversorgung
2
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Undetermined
7
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Article
35
Book / Working Paper
1
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Article in journal
Graue Literatur
37
Non-commercial literature
37
Aufsatz in Zeitschrift
36
Arbeitspapier
32
Working Paper
32
Aufsatz im Buch
13
Book section
13
Aufsatzsammlung
5
Collection of articles of several authors
4
Sammelwerk
4
Hochschulschrift
3
Systematic review
3
Thesis
3
Übersichtsarbeit
3
Bibliografie enthalten
1
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1
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1
Conference paper
1
Fallstudie
1
Handbook
1
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1
conceptual-paper
1
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Language
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English
21
German
15
Author
All
Bauer, Hans H.
Neslin, Scott A.
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Grewal, Dhruv
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Eisend, Martin
36
Park, Jungkun
36
Rana, Nripendra P.
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing : ZFP ; journal of research and management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of retailing
3
Journal of marketing
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Die Betriebswirtschaft : DBW
1
European retail research
1
Foundations and trends in marketing : FTMKT
1
Handelsforschung
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Review of economics
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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Source
All
ECONIS (ZBW)
36
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1
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36
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
3
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
4
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
5
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
6
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
7
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
8
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
9
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
10
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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