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~person:"Bauer, Hans H."
~person:"Palmatier, Robert W."
~person:"Sheth, Jagdish N."
~subject:"Relationship marketing"
~type:"book"
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Relationship marketing
Marketing management
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Rajan Varadarajan
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Bauer, Hans H.
Palmatier, Robert W.
Sheth, Jagdish N.
Bruhn, Manfred
12
Homburg, Christian
11
Fink, Klaus-J.
6
Hollensen, Svend
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Gupta, Sunil
5
Knittel, Christopher R.
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Stango, Victor
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Kleinaltenkamp, Michael
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Ormrod, Robert P.
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Payne, Adrian
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Shaw, Stephen
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Wiesner, Knut A.
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Wilde, Klaus D.
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Zupancic, Dirk
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Best, Roger J.
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Ferrell, Odies C.
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Halligan, Brian
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Hennig-Thurau, Thorsten
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Johnston, Mark W.
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Kumar, V.
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Malraison, Jean-Claude
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
2
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
3
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
4
Patient Relationship Management : Konzeption und Umsetzung
Hahn, Olaf
;
Bauer, Hans H.
;
Hammerschmidt, Maik
-
2008
Persistent link: https://www.econbiz.de/10013430060
Saved in:
5
Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
Saved in:
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