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~person:"Bauer, Hans H."
~person:"Schuchert-Güler, Pakize"
~subject:"Kommunikationsstrategie"
~type_genre:"Sammelwerk"
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Kommunikationsstrategie
Marketing management
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Marketingmanagement
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Advertising effects
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Bauer, Hans H.
Schuchert-Güler, Pakize
Baetzgen, Andreas
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Braun, Uwe
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Hunke, Guido
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Pattloch, Annette
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Markt- und werteorientierte Unternehmensführung
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ECONIS (ZBW)
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Digitale Kommunikation
Pattloch, Annette
(
contributor
);
Rumler, Andrea
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009548382
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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