Digitale Kommunikation
Annette Pattloch ; Andrea Rumler; Pakize Schuchert-Güler (Hrsg.)
| Year of publication: |
2012 ; 1. Aufl.
|
|---|---|
| Other Persons: | Pattloch, Annette (contributor) ; Rumler, Andrea (contributor) ; Schuchert-Güler, Pakize (contributor) |
| Publisher: |
Berlin : Uni-Edition |
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Marketing | Kommunikationsstrategie | Kommunikations-Mix | Soziales Netzwerk | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 277 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben - Enth. 11 Beitr. Erscheint: 21. März 2012 |
| ISBN: | 978-3-942171-57-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548382