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~person:"Bauer, Hans H."
~person:"Yoon, Sukki"
~subject:"Psychology of advertising"
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Search: subject_exact:"Consumer Behaviour"
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Psychology of advertising
Consumer behaviour
106
Konsumentenverhalten
106
Deutschland
49
Germany
48
Advertising effects
20
Werbewirkung
20
Theorie
19
Theory
19
Brand image
14
Markenimage
14
Online retailing
13
Online-Handel
13
Brand management
12
Markenführung
12
Advertising
11
Beziehungsmarketing
11
E-commerce
11
Electronic Commerce
11
Estimation
11
Relationship marketing
11
Schätzung
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USA
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United States
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Werbung
11
Internet
10
Internet marketing
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Online-Marketing
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Market research
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Social web
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Marketing management
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Marketingmanagement
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Verbraucherverhalten
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Personality psychology
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Persönlichkeitspsychologie
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Sales promotion
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German
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Bauer, Hans H.
Yoon, Sukki
Felser, Georg
6
Stroebe, Wolfgang
6
Fennis, Bob Michaël
5
Krishna, Aradhna
5
Smith, N. Craig
5
Mullainathan, Sendhil
4
Neumann, Peter
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Elder, Ryan S.
3
Grunert, Klaus G.
3
Hansen, Flemming
3
Kardes, Frank R.
3
Kim, Kacy K.
3
Kimmel, Allan J.
3
Martin, Kelly D.
3
McQuarrie, Edward F.
3
Pelsmacker, Patrick de
3
Rempel, Jan Eric
3
Rucker, Derek D.
3
Teng, Lefa
3
Wu, Linwan
3
Akerlof, George A.
2
Bagchi, Rajesh
2
Bak, Peter Michael
2
Baumann, Stefan
2
Berg, Hanna
2
Bismarck, Wolf-Bertram von
2
Boztuğ, Yasemin
2
Buijzen, Moniek
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Cauberghe, Verolien
2
Chan, Kara
2
Choi, Jieun
2
Christensen, Sverre Riis
2
Cornelis, Erlinde
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
6
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
4
Die Wirkung irrelevanter Attribute in der Markenkommunikation
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003461573
Saved in:
5
Der Einfluss von Mixed Emotions auf die Werbewirkung : eine experimentelle Studie
Bauer, Hans H.
;
Donnevert, Tobias
;
Exler, Stephanie
; …
-
2007
Persistent link: https://www.econbiz.de/10003601667
Saved in:
6
Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416561
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