Text versus pictures in advertising : effects of psychological distance and product type
Year of publication: |
2019
|
---|---|
Authors: | Choi, Yung Kyun ; Yoon, Sukki ; Kim, Kacy K. ; Kim, Yeonshin |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 4, p. 528-543
|
Subject: | congruency effect | message format | product type | psychological distance | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology | Werbung | Advertising |
-
Chen, Ming-Yi, (2020)
-
Effective airbnb advertising during COVID-19 pandemic : message format and hypothetical distance
Choi, Miju, (2023)
-
Advertising between archetype and brand personality
Bechter, Clemens, (2016)
- More ...
-
Kim, Kacy K., (2019)
-
Park, Sohyeon, (2023)
-
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin, (2017)
- More ...