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~person:"Bauer, Hans H."
~subject:"Customer value"
~subject:"Dichtl, Erwin"
~type_genre:"Festschrift"
~type_genre:"Graue Literatur"
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
Bauer, Hans H.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004244691
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