Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Tomás Bayón; Jens Gutsche; Hans H. Bauer
| Year of publication: |
2001
|
|---|---|
| Authors: | Bayón, Tomás ; Gutsche, Jens ; Bauer, Hans H. |
| Publisher: |
Bruchsal : School of Business Administration, Internat. Univ. in Germany |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Shareholder Value | Shareholder value | Theorie | Theory | Kundenwert | Customer value | Aktie | Wertzuwachs |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 30 Bl graph. Darst |
|---|---|
| Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal : IU, ISSN 1613-6691, ZDB-ID 2272290-7. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Internetausg.: http://www.i-u.de/departments/ba/workingpaper/wp01_2001.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001647013