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~person:"Bauer, Hans H."
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Marktsegmentierung"
~subject:"Verbraucherverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Marken im Einfluss des Internet : Markendialog März 2009
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ECONIS (ZBW)
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Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
2
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
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