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~person:"Bauer, Hans H."
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~type_genre:"Collection of articles of several authors"
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Konsumentenverhalten
Online retailing
Consumer behaviour
4
Deutschland
4
Germany
4
Beziehungsmarketing
2
Marketing management
2
Marketingmanagement
2
Online-Handel
2
Relationship marketing
2
Theorie
2
Theory
2
Advertising effects
1
Branche
1
Brand community
1
Brand image
1
Brand management
1
Confidence
1
Distribution channel
1
E-commerce
1
Economic sector
1
Electronic Commerce
1
Erfolgsfaktor
1
Erlebnismarketing
1
Event marketing
1
Event-Marketing
1
Handelsmarke
1
Internet
1
Internet marketing
1
Kommunikationsstrategie
1
Kundenbindung
1
Kundenmanagement
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Market research
1
Marketing
1
Marktforschung
1
Mobile Marketing
1
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Type of publication
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Book / Working Paper
4
Type of publication (narrower categories)
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Collection of articles of several authors
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
30
Working Paper
30
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
12
Book section
12
Aufsatzsammlung
5
Sammelwerk
4
Hochschulschrift
3
Thesis
3
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
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Language
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German
4
Author
All
Bauer, Hans H.
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Fitchett, James
5
Hewer, Paul
5
Piacentini, Maria
5
Bala, Christian
4
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Reisch, Lucia A.
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Wang, Cheng Lu
4
Warde, Alan
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Aiello, Gaetano
3
Arsel, Zeynep
3
Askegaard, Søren
3
Carù, Antonella
3
Fam, Kim Shyan
3
Fischer, Wolfgang Chr.
3
Foxall, Gordon R.
3
Gbadamosi, Ayantunji
3
Grewal, Dhruv
3
Gázquez-Abad, Juan Carlos
3
Hamilton, Kathy
3
Haugtvedt, Curtis P.
3
Janoś-Kresło, Mirosława
3
Kahle, Lynn R.
3
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ECONIS (ZBW)
4
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1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
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