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~person:"Bauer, Hans H."
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Search: subject_exact:"Business-to-consumer marketing"
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Consumer goods marketing
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Bauer, Hans H.
Ahlert, Dieter
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Gierl, Heribert
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Klapper, Daniel
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Diller, Hermann
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Gedenk, Karen
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Meffert, Heribert
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Steenburgh, Thomas J.
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Zentes, Joachim
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Aaker, Jennifer
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Ahmed, Zafar U.
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Bagusat, Ariane
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Bauer, Erich
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Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Series: Management know-how / M
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ECONIS (ZBW)
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
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2
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
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3
Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
-
2003
Persistent link: https://www.econbiz.de/10001790188
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