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~person:"Baum, Matthias"
~person:"Beck, Christoph"
~person:"Bröckermann, Reiner"
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HR marketing
29
Personalmarketing
29
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15
Germany
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Personalbeschaffung
14
Recruitment
13
Corporate reputation
6
Firmenimage
6
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German
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Baum, Matthias
Beck, Christoph
Bröckermann, Reiner
Walter, Benjamin von
11
Kabst, Rüdiger
10
Lippold, Dirk
9
Trost, Armin
9
Burmann, Christoph
8
Hesse, Gero
8
Kremmel, Dietmar
8
Kirchgeorg, Manfred
7
Mosley, Richard
7
Pepels, Werner
7
Stumpf, Marcus
7
Van Hoye, Greet
7
Yu, Kang Yang Trevor
7
App, Stefanie
6
Botzenhardt, Florian
6
Dineen, Brian R.
6
Esch, Franz-Rudolf
6
Jäger, Wolfgang
6
Lievens, Filip
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Sharma, Ravindra
6
Tumasjan, Andranik
6
Weinrich, Kai
6
Welpe, Isabell M.
6
Agarwal, Shivani
5
Auer, Manfred
5
Buckmann, Jörg
5
Büttgen, Marion
5
Edlinger, Gabriela
5
Edwards, Martin R.
5
Grace, Debra
5
Immerschitt, Wolfgang
5
Kanning, Uwe Peter
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Martin, Graeme
5
Merk, Janina
5
Näppä, Anna
5
Pätzmann, Jens
5
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Berliner Wissenschafts-Verlag
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
3
Human resource management
2
Journal of business research : JBR
2
Personalwirtschaft / Buch
2
The international journal of human resource management
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Handbuch strategisches Personalmanagement
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Journal of World Business
1
Journal of business economics : JBE
1
Journal of world business : JWB
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Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
1
Personalwirtschaft
1
Talent Management : Strategien, Umsetzung, Perspektiven
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Understanding processes in recruitment - a closer look at perceptions and pre-hire outcomes
1
Zeitschrift für Personalforschung : (ZfP)
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ECONIS (ZBW)
29
RePEc
1
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1
When do employer awards pay off and when do they not? : the impact of award familiarity on applicant's job pursuit intentions and the moderating role of corporate brand awareness
Überschaer, Anja
;
Baum, Matthias
- In:
Understanding processes in recruitment - a closer look …
,
(pp. 65-94)
.
2018
Persistent link: https://www.econbiz.de/10011926593
Saved in:
2
When do employer awards pay off and when do they not? : the impact of award familiarity on applicants’ job pursuit intentions and the moderating role of corporate brand awareness
Baum, Matthias
;
Überschaer, Anja
- In:
The international journal of human resource management
29
(
2018
)
21
,
pp. 3093-3117
Persistent link: https://www.econbiz.de/10012033062
Saved in:
3
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
4
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
5
Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Baum, Matthias
;
Sterzing, Anke
;
Alaca, Neslim
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4140-4149
Persistent link: https://www.econbiz.de/10011553940
Saved in:
6
Handbuch ERM-Fallstudien
Bentum, Elisabeth van
-
2014
Persistent link: https://www.econbiz.de/10010417812
Saved in:
7
Wie kleine und mittelgroße Unternehmen (KMU) im "War for Talents" bestehen können
Honal, Andrea
;
Baum, Matthias
- In:
Aktuelle Marketing- und Management-Trends : das Beste …
,
(pp. 511-532)
.
2014
Persistent link: https://www.econbiz.de/10010423092
Saved in:
8
Ausbildungsmarketing 2.0 : die Fachkräfte von morgen ansprechen, gewinnen und binden
Beck, Christoph
;
Dietl, Stefan F.
-
2014
Persistent link: https://www.econbiz.de/10008652895
Saved in:
9
The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Baum, Matthias
;
Kabst, Rüdiger
- In:
Human resource management
53
(
2014
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
Saved in:
10
How to attract applicants in the Atlantic versus the Asia-Pacific region? A cross-national analysis on China, India, Germany, and Hungary
Baum, Matthias
;
Kabst, Rüdiger
- In:
Journal of World Business
48
(
2013
)
2
,
pp. 175-185
we still lack of an international perspective on
employer
branding
. Based on a survey among engineering students from …
Persistent link: https://www.econbiz.de/10011065271
Saved in:
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