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~person:"Baum, Matthias"
~person:"Benraïss-Noailles, Laïla"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"First-choice brand (FCB)"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
First-choice brand (FCB)
HR marketing
19
Personalmarketing
19
Personalbeschaffung
8
Recruitment
8
Markenimage
7
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Arbeitsuche
4
Corporate reputation
4
Firmenimage
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Job search
4
Signalling
4
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Advertising effects
3
Arbeitsverhalten
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Personalauswahl
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Personnel selection
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Werbewirkung
3
Werbung
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Work behaviour
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Arbeitskräfte
2
Arbeitszufriedenheit
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Award
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Consumer attitudes
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Employee retention
2
Employer brand
2
Higher education institution
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Hochschule
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Job satisfaction
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Mitarbeiterbindung
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Organizational attractiveness
2
Preisverleihung
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Structural equation model
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Strukturgleichungsmodell
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applicant attraction
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Baum, Matthias
Benraïss-Noailles, Laïla
Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
Van Hoye, Greet
5
Azimi, Mohammad
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Lievens, Filip
2
Rampl, Linn Viktoria
2
Roj, Manuel
2
Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
2
Wolf, Antje
2
Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
Anselmsson, Johan
1
Asree, Susita
1
Azam, Muhammad
1
Bader, Benjamin
1
Bagozzi, Richard P.
1
Bhatt, Prachi
1
Binu Raj, Asha
1
Boden, Christiane
1
Boukis, Achilleas
1
Brast, Christoph
1
Brunner, Christian Boris
1
Burin, C.
1
Buyens, Dirk
1
Büttner, Marion
1
Caniëls, Marjolein
1
Carpentier, Marieke
1
Christodoulides, George
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Journal of business research : JBR
2
European journal of marketing : EJM
1
Human resource management
1
International journal of hospitality management
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla
;
Viot, Catherine
- In:
Journal of business research : JBR
126
(
2021
),
pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
Saved in:
2
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
5
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
6
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
7
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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