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~person:"Baumbach, Wenke"
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Baumbach, Wenke
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Consumer science : Diskussionsbeitrag Nr. ...
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Creativity and innovation management
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ECONIS (ZBW)
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Netnography as a method of lead user identification
Belz, Frank
;
Baumbach, Wenke
- In:
Creativity and innovation management
19
(
2010
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10008651806
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Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke
;
Schmidle, Michael
-
2008
Persistent link: https://www.econbiz.de/10003803801
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