Netnography as a method of lead user identification
Year of publication: |
2010
|
---|---|
Authors: | Belz, Frank ; Baumbach, Wenke |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 19.2010, 3, p. 304-313
|
Subject: | Social Web | Social web | Kundenanalyse | Customer analysis | Webanalyse | Web analytics |
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