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~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Bruhn, Manfred"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
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Arbeitsverhalten
Markenimage
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Internal branding
6
Interne Markenführung
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5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Consumer behaviour
3
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B-to-B-Marketing
2
Business-to-business marketing
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International marketing
2
Internationales Marketing
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Satisfaction
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Sponsoring
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Sponsorship
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Work behaviour
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
Arbeitskräfte
1
Austauschtheorie
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Brand behavior
1
Brand commitment
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Branding
1
Corporate culture
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Erdölindustrie
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India
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Indien
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Baumgarth, Carsten
Bowden, Jana
Bruhn, Manfred
Kamalanabhan, T. J.
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Fischer, Alexander
2
Herrmann, Andreas
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Schnebelen, Stefanie
2
Strödter, Kristina
2
Wentzel, Daniel
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
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Batt, Verena
1
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1
Biedenbach, Thomas
1
Binu Raj, Asha
1
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1
Bosslet, Ronja
1
Du Preez, Rose
1
Eichel, Verena
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Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
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Fritsch, Martha
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Goller, Markus
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Grace, Debra
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Holzer, Matthias
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Jedecke, Michaela
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Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
5
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
6
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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