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~person:"Baumgarth, Carsten"
~person:"Casidy, Riza"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Search: subject:"B-to-B-Marketing"
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Brand management
Theorie
B-to-B-Marketing
18
Business-to-business marketing
18
Lieferantenmanagement
9
Supplier relationship management
9
Markenführung
8
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Relationship quality
4
Brand image
3
Business services
3
Commitment
3
Confidence
3
Corporate culture
3
KMU
3
Markenimage
3
Professional service firms
3
SME
3
Trust
3
Unternehmensdienstleistung
3
Unternehmenskultur
3
Vertrauen
3
B2B
2
Dienstleistungssektor
2
Freie Berufe
2
Internal branding
2
Interne Markenführung
2
Nachhaltigkeit
2
Professional services
2
Service industry
2
Social identity
2
Sustainability
2
WTP
2
B2B branding
1
B2B buyer behavior
1
B2B customer identification
1
Behavioral economics
1
Beschaffung
1
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Article
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Aufsatz im Buch
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Konferenzbeitrag
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4
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2
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1
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German
4
English
4
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Baumgarth, Carsten
Casidy, Riza
Backhaus, Klaus
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Homburg, Christian
4
Sarkar, Soumya
4
Albers, Sönke
3
Brown, Brian P.
3
Flory, Markus
3
Hermanns, Arnold
3
Keller, Kevin Lane
3
Kumar, V.
3
Möller, K. E. Kristian
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Weiber, Rolf
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Badrinarayanan, Vishag
2
Bauer, Hans H.
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Engelhardt, Werner Hans
2
Ewing, Michael
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Honal, Andrea
2
Ind, Nicholas
2
Iyer, Pramod
2
Jensen, Stefanie
2
Jiang, Yanxin
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European journal of marketing : EJM
1
Innovative Markenführung und -implementierung
1
Journal of business research : JBR
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
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ECONIS (ZBW)
8
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8
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8
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
4
Markenorientierung als Nucleus einer erfolgreichen B-to-B-Markenkommunikation
Baumgarth, Carsten
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 129-150)
.
2012
Persistent link: https://www.econbiz.de/10009665622
Saved in:
5
Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Innovative Markenführung und -implementierung
,
(pp. 335-354)
.
2011
Persistent link: https://www.econbiz.de/10009349214
Saved in:
6
Verhaltenswissenschaftliche Betrachtung von B-to-B-Marken
Baumgarth, Carsten
;
Meissner, Sabine
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 125-154)
.
2010
Persistent link: https://www.econbiz.de/10003909906
Saved in:
7
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
8
Markenorientierung mittelständischer B-to-B-Unternehmen
Baumgarth, Carsten
- In:
Management kleiner und mittlerer Unternehmen : Stand …
,
(pp. 459-473)
.
2008
Persistent link: https://www.econbiz.de/10003974523
Saved in:
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