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~person:"Baumgarth, Carsten"
~person:"Collins, Hilary"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Corporate culture"
~subject:"Markenimage"
~subject:"Messung"
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Arbeitsverhalten
Corporate culture
Markenimage
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Internal branding
4
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4
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Baumgarth, Carsten
Collins, Hilary
Kamalanabhan, T. J.
Tomczak, Torsten
9
Esch, Franz-Rudolf
7
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4
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate communications : an international journal
1
Global business and organizational excellence : a review of research & best practices
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
4
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1
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
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2
Using branding to effect internal change at Spie Batignolles
Collins, Hilary
;
Crespin-Mazet, Florence
; …
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10009387267
Saved in:
3
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
4
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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