Using branding to effect internal change at Spie Batignolles
Year of publication: |
2011
|
---|---|
Authors: | Collins, Hilary ; Crespin-Mazet, Florence ; Goglio-Primard, Karine |
Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 31.2011/12, 1, p. 63-70
|
Subject: | Spie Batignolles | Interne Markenführung | Internal branding | Unternehmenskultur | Corporate culture | Bauwirtschaft | Construction industry | Frankreich | France |
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