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~person:"Baumgarth, Carsten"
~person:"Fetscherin, Marc"
~person:"Keller, Kevin Lane"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Werbung"
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Search: subject:"branding"
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Brand image
Erfolgsfaktor
Werbung
Brand management
169
Markenführung
169
Markenartikel
68
Brand
64
Markenimage
63
Consumer behaviour
58
Konsumentenverhalten
58
Markenpolitik
39
Deutschland
28
Germany
28
Marketing management
28
Marketingmanagement
28
Beziehungsmarketing
21
Relationship marketing
21
B-to-B-Marketing
16
Business-to-business marketing
16
Advertising
11
Advertising effects
11
Corporate reputation
11
Theorie
11
Theory
11
Werbewirkung
11
Brand architecture
10
Luxury goods
10
Luxusgüter
10
Success factor
10
Brand extension
9
Firmenimage
9
Lieferantenmanagement
9
Markenarchitektur
9
Markentransfer
9
Supplier relationship management
9
Branding
8
Marketing
8
Strategisches Management
8
Corporate Social Responsibility
7
Corporate social responsibility
7
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Undetermined
38
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3
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Article
59
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18
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Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
8
Book section
8
Konferenzschrift
5
Reprint
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Graue Literatur
2
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2
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2
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2
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2
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2
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1
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1
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1
Fallstudiensammlung
1
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1
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1
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1
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1
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1
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Language
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English
65
German
16
Author
All
Baumgarth, Carsten
Fetscherin, Marc
Keller, Kevin Lane
Septianto, Felix
Burmann, Christoph
55
Loureiro, Sandra Maria Correia
26
Melewar, T. C.
26
Huber, Frank
25
Bang, Nguyen
22
Guzman, Francisco
22
Phau, Ian
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
20
Esch, Franz-Rudolf
20
Japutra, Arnold
20
Bruhn, Manfred
19
Foroudi, Pantea
19
Sarkar, Abhigyan
18
Sattler, Henrik
17
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Christodoulides, George
15
Ekinci, Yuksel
15
Han, Heesup
15
Khan, Imran
15
Schmidt, Holger J.
15
Bauer, Hans H.
14
Dens, Nathalie
14
Gupta, Suraksha
14
King, Ceridwyn
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Kumar, Vikas
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Völckner, Franziska
13
Grohmann, Bianca
12
Ko, Eunju
12
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Springer Fachmedien Wiesbaden
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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The journal of brand management : an international journal
7
The journal of product & brand management
5
SpringerLink / Bücher
4
Journal of business research : JBR
3
Research
3
European journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Der Markt : international journal of marketing
1
Financial Times handbook of management
1
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of consumer studies
1
Journal of business ethics : JBE
1
Journal of business market management : jbm
1
Journal of business strategy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of creating value
1
Journal of international consumer marketing
1
Journal of the Academy of Marketing Science
1
Kultur- und Museumsmanagement
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Measuring and managing brands
1
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ECONIS (ZBW)
77
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1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
4
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
5
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
6
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
7
The future of brands and
branding
: an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
8
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
9
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
10
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
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