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~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~person:"Vallaster, Christine"
~subject:"Arbeitsverhalten"
~subject:"Dienstleistungssektor"
~subject:"Internal communication"
~subject:"Markenimage"
~subject:"Measurement"
~subject:"Oil industry"
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Arbeitsverhalten
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6
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6
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4
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brand behavior
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brand happiness
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brand management
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Baumgarth, Carsten
Goller, Markus
Kamalanabhan, T. J.
Schnebelen, Stefanie
Vallaster, Christine
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Schmidt, Holger J.
3
Fischer, Alexander
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Innovative Markenführung und -implementierung
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Journal of world business : JWB
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Psychology & marketing
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ECONIS (ZBW)
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1
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
3
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
4
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
5
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
6
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
7
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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