//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Business-to-business marketing"
~subject:"Corporate culture"
~subject:"Markenimage"
~subject:"Measurement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsverhalten
Business-to-business marketing
Corporate culture
Markenimage
Measurement
Brand image
4
Internal branding
4
Interne Markenführung
4
B-to-B-Marketing
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Satisfaction
2
Work behaviour
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
Consumer behaviour
1
Erdölindustrie
1
India
1
Indien
1
Internal communication
1
Interne Kommunikation
1
Konsumentenverhalten
1
Messung
1
Oil industry
1
Public enterprise
1
Unternehmenskultur
1
appraisal framework
1
brand goals
1
effectiveness
1
scale development
1
Öffentliches Unternehmen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Language
All
English
4
German
2
Author
All
Baumgarth, Carsten
Goller, Markus
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
9
Esch, Franz-Rudolf
7
Herrmann, Andreas
4
Wentzel, Daniel
4
Bruhn, Manfred
3
Schmidt, Marco
3
Brodbeck, Heinz
2
Fischer, Alexander
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Strödter, Kristina
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Anisimova, Tatiana
1
Bashir, Mohsin
1
Batt, Verena
1
Bendixen, Michael
1
Bhutta, M Khurrum S.
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Bowden, Jana
1
Burmann, Christoph
1
Collins, Hilary
1
Crespin-Mazet, Florence
1
Du Preez, Rose
1
Ebersbach, Lydia
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fortini-Campbell, Lisa
1
Fritsch, Martha
1
Goglio-Primard, Karine
1
more ...
less ...
Published in...
All
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
3
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
4
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
5
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
6
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->