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~person:"Baumgarth, Carsten"
~person:"Häusler, Mariella"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
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Arbeitsverhalten
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Baumgarth, Carsten
Häusler, Mariella
Kamalanabhan, T. J.
Tomczak, Torsten
7
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6
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3
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2
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Corporate communications : an international journal
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
2
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
3
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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