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~person:"Baumgarth, Carsten"
~person:"Keller, Kevin Lane"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Werbung"
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Search: subject:"branding"
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Brand image
Erfolgsfaktor
Werbung
Brand management
149
Markenführung
149
Markenartikel
50
Markenimage
49
Brand
46
Consumer behaviour
43
Konsumentenverhalten
43
Markenpolitik
38
Deutschland
29
Germany
29
Marketing management
28
Marketingmanagement
28
B-to-B-Marketing
16
Business-to-business marketing
16
Success factor
11
Theorie
11
Theory
11
Advertising
10
Advertising effects
10
Luxury goods
10
Luxusgüter
10
Werbewirkung
10
Brand extension
9
Lieferantenmanagement
9
Markentransfer
9
Supplier relationship management
9
Beziehungsmarketing
8
Brand architecture
8
Markenarchitektur
8
Marketing
8
Relationship marketing
8
Strategisches Management
8
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Firmenimage
7
Unternehmenskultur
7
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Undetermined
29
Free
2
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Article
46
Book / Working Paper
18
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
9
Book section
9
Konferenzschrift
5
Reprint
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Graue Literatur
2
Handbook
2
Handbuch
2
Lehrbuch
2
Non-commercial literature
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
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Language
All
English
51
German
17
Author
All
Baumgarth, Carsten
Keller, Kevin Lane
Septianto, Felix
Burmann, Christoph
55
Melewar, T. C.
26
Huber, Frank
25
Loureiro, Sandra Maria Correia
25
Bang, Nguyen
22
Phau, Ian
22
De Chernatony, Leslie
21
Guzman, Francisco
21
Diamantopoulos, Adamantios
20
Esch, Franz-Rudolf
20
Japutra, Arnold
20
Bruhn, Manfred
19
Foroudi, Pantea
19
Sarkar, Abhigyan
18
Sattler, Henrik
17
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Christodoulides, George
15
Ekinci, Yuksel
15
Schmidt, Holger J.
15
Bauer, Hans H.
14
Dens, Nathalie
14
Gupta, Suraksha
14
Han, Heesup
14
Khan, Imran
14
King, Ceridwyn
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Kumar, Vikas
13
Völckner, Franziska
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Ko, Eunju
12
Meffert, Heribert
12
Merrilees, Bill
12
Paul, Justin
12
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Springer Fachmedien Wiesbaden
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Published in...
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The journal of brand management : an international journal
5
SpringerLink / Bücher
4
Research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Der Markt : international journal of marketing
1
European journal of marketing
1
Financial Times handbook of management
1
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
Journal of business market management : jbm
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
Kultur- und Museumsmanagement
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Measuring and managing brands
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Online Plus
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
64
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64
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1
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
2
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
3
The future of brands and
branding
: an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
8
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
9
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
10
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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