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~person:"Baumgarth, Carsten"
~person:"Kernstock, Joachim"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Brand management
151
Markenführung
151
Markenpolitik
47
Markenimage
39
Brand image
38
Markenartikel
34
Brand
33
Deutschland
32
Germany
31
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26
Markenarchitektur
26
Consumer behaviour
25
Konsumentenverhalten
25
Corporate reputation
17
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
11
Marketing
11
Relationship marketing
11
Strategisches Management
11
B-to-B-Marketing
10
Business-to-business marketing
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Erfolgsfaktor
10
Success factor
10
KMU
9
Lieferantenmanagement
9
SME
9
Supplier relationship management
9
Theorie
9
Theory
9
Unternehmenskultur
8
Corporate culture
7
Luxury goods
7
Luxusgüter
7
Welt
7
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7
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English
10
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7
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Baumgarth, Carsten
Kernstock, Joachim
Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
23
Melewar, T. C.
19
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Chen, Weifeng
5
Dennis, Charles
5
Ind, Nicholas
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
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International studies of management and organization
3
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
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ECONIS (ZBW)
17
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
8
C/O Berlin : Marke ohne Heimat?
Naroska, Marc
;
Nowak, Mirko
;
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478349
Saved in:
9
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
10
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
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