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~person:"Baumgarth, Carsten"
~type_genre:"Bibliografie enthalten"
~type_genre:"Glossary included"
~type_genre:"No longer published / No longer aquired"
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Betriebswirtschaftslehre
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Brand management
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Baumgarth, Carsten
Bruhn, Manfred
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Jung, Hans
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Neus, Werner
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ECONIS (ZBW)
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Markenpolitik : Markenwirkungen, Markenführung, Markencontrolling
Baumgarth, Carsten
-
2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002003539
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Markenpolitik : Markenwirkungen, Markenführung, Markenforschung
Baumgarth, Carsten
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001607492
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