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~person:"Baumol, William"
~person:"Chisholm, Darlene"
~person:"Heilbrun, James"
~person:"Hennig-Thurau, Thorsten"
~subject:"Brand image"
~type:"article"
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When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10011332888
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