Bawa, Kapil - In: Marketing Science 9 (1990) 3, pp. 263-278
Theories of exploratory behavior suggest that inertia and variety-seeking tendencies may coexist within the individual …, implying that the same individual may exhibit inertia and variety-seeking at different times depending on his/her choice … present a choice model that allows us to identify such “hybrid” behavior (i.e., a mixture of inertia and variety-seeking), and …