Baxter, Stacey; Lowrey, Tina M. - In: Journal of Consumer Marketing 28 (2011) 7, pp. 516-523
. One such device is phonetic symbolism, which has been shown to lead adults to prefer brand names whose phonetic attributes … preference (based on product features). Finally, experiment 3 investigates the interaction between pure phonetic symbolism and … set of experiments to investigate the effects of phonetic symbolism on brand name preference utilising a children's sample. …