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~person:"Bayón, Tomás"
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Bayón, Tomás
Kleinaltenkamp, Michael
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Wangenheim, Florian von
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Bayón, Tomás
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2001
Persistent link: https://www.econbiz.de/10004752399
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Zur Relevanz prinzipal-agenten-theoretischer Aussagen für das Kontraktgütermarketing : Design, Ergebnisse und Implikationen einer empirischen Studie zur Beschaffung von Fertigungs-...
Bauer, Hans H.
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 79-99)
.
1995
Persistent link: https://www.econbiz.de/10001317451
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