Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Year of publication: |
2001
|
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Authors: | Wangenheim, Florian von ; Bayón, Tomás |
Publisher: |
Bruchsal |
Subject: | Business-to-Business-Marketing | Verbraucherzufriedenheit | Kundenbindung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 21 Bl. : graph. Darst. |
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Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal, ISSN 1613-6691. - Vol. 9 |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Marketing |
Source: |
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Festge, Fabian, (2006)
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Festge, Fabian, (2006)
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Mayer, Dorith, (2009)
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Wangenheim, Florian von, (2006)
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Verhaltenseffekte bei Überbuchung von Servicekapazitäten
Wangenheim, Florian von, (2014)
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Bayón, Tomás, (2005)
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