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~person:"Beal, Virginia"
~subject:"Fernsehen"
~subject:"Television advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Fernsehen
Television advertising
Advertising effects
4
Fernsehwerbung
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Television
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4
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3
Mediennutzung
3
Fernsehprogramm
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Television programme
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Australien
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Duplication of viewing
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Effectiveness
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Großbritannien
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USA
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Aufsatz in Zeitschrift
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Beal, Virginia
Bellman, Steven
18
Varan, Duane
14
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
5
Reijmersdal, Eva A. van
5
Romaniuk, Jenni
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Schweidel, David A.
5
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4
Dens, Nathalie
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Guitart, Ivan A.
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Hartnett, Nicole
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Hudders, Liselot
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Kennedy, Rachel
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Kind, Hans Jarle
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Pan, Steve
4
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4
Wooley, Brooke
4
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Cheong, Yunjae
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Fossen, Beth L.
3
Joo, Mingyu
3
Kim, Kihan
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Lee, Wei-Na
3
Lipsman, Andrew
3
Nilssen, Tore
3
Phau, Ian
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Rask, Amy
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Reinares, Pedro
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Robinson, Jennifer A.
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
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