Television: back to the future
Year of publication: |
2009
|
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Authors: | Sharp, Byron ; Beal, Virginia ; Collins, Martin |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 211-219
|
Subject: | Fernsehen | Television | Mediennutzung | Media usage | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Australien | Australia | Großbritannien | United Kingdom | USA | United States |
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