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~person:"Beal, Virginia"
~subject:"Welt"
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Beal, Virginia
Zignago, Soledad
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Journal of advertising : official publication of the American Academy of Advertising
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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