Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Year of publication: |
January-March 2016
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Authors: | Danenberg, Nick ; Kennedy, Rachel ; Beal, Virginia ; Sharp, Byron |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 139-146
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Subject: | Werbung | Advertising | Ausgaben | Expenditure | Werbewirkung | Advertising effects | Marktanteil | Market share | Empirische Methode | Empirical method | Welt | World |
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